LV has an official online store, through its main website. We are diverse, tolerant and all the things a modern company should be. The year-old model, who, on arrival, measured

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Notify me of new comments via email. In , the company joined with America's Cup to form the Louis Vuitton Cup , a preliminary competition known as an eliminatory regatta for the yacht race.

Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei , Taiwan in and Seoul , South Korea in In the following year, , the Epi leather line was introduced.

By , Louis Vuitton came to operate stores worldwide. Further products became introduced such as the Taiga leather line in , and the literature collection of Voyager Avec In , the celebration of the Centennial of the Monogram Canvas was held in seven cities worldwide.

The last events in the 20th century were the release of the mini monogram line in , the opening of the first store in Africa in Marrakech, Morocco , in , and finally, the auction at the International Film Festival in Venice, Italy , where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research also in By , Stephen Sprouse , in collaboration with Marc Jacobs , designed a limited-edition line of Vuitton bags [11] that featured graffiti written over the monogram pattern.

The graffiti read Louis Vuitton and, on certain bags, the name of the bag such as Keepall and Speedy.

Certain pieces, which featured the graffiti without the Monogram Canvas background, were only available on Louis Vuitton's V. Jacobs also created the charm bracelet, the first-ever piece of jewellery from LV, within the same year.

In , the Tambour watch collection was introduced. In , Takashi Murakami , [11] in collaboration with Marc Jacobs , masterminded the new Monogram Multicolore canvas range of handbags and accessories.

This range included the monograms of the standard Monogram Canvas but in 33 different colors on either a white or black background.

The classic canvas features gold monograms on a brown background. Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram Canvas.

This pattern appeared on a limited number of pieces. The production of this limited-edition run was discontinued in June In , Louis Vuitton celebrated its th anniversary.

It also opened its first global store in Shanghai. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel.

Also in , Pharrell Williams co-designed a series of jewellery "Blason" and glasses for Louis Vuitton. In , Louis Vuitton opened what is described as their most luxurious store in London.

He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs. As of September [update] , the company hired Darren Spaziani to lead its accessory collection.

On 26 March , Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Dior [26] —he is the label's first African-American artistic director and one of few black designers of a major European fashion house.

The Louis Vuitton brand and the LV monogram are among the world's most valuable brands. It was more than double the value of the second ranking brand.

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. The company actively seeks to eradicate counterfeiting , and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide.

The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. Today, Vuitton products are primarily available at company-owned Louis Vuitton boutiques, [7] with a small number of exceptions noted in upscale shopping districts or inside luxury department stores.

Company boutiques within department stores operate independently, and are operated by company managers and employees.

LV has an official online store, through its main website. Several high-profile rap music artists have mentioned the company in song lyrics, most notably: Bohemia , Kanye West , Juicy J , and Wiz Khalifa.

Since the 19th century, Louis Vuitton trunks have been made by hand. The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage.

The wooden frames of each trunk are made of year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.

Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores.

Many of the company's products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century.

All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing.

It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company's own website, LouisVuitton.

The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the s.

It previously relied on selected press for its advertising campaigns frequently involving prestigious stars like Steffi Graf , Andre Agassi and Catherine Deneuve shot by Annie Leibovitz.

However, Antoine Arnault , director of the communication department, has recently decided to enter the world of television and cinema: The commercial 90 seconds is exploring the theme "Where will life take you?

This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan. On 19 November Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws.

A part of the music video for the song " Do Somethin' " shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo.

An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image.

On 13 February , Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's intellectual property rights.

Plesner had created a satirical illustration, "Simple Living", depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity "Divest for Darfur".

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